William Hill punters wager on in sports betting lull

15 May 2020

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William Hill says its punters have been banking on table tennis given that the coronavirus pandemic put paid to the majority of standard sporting occasions.
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The bookie stated the sport was part of its deal of "alternative products" for bettors during the lockdown.

Other opportunities for wagers consist of football in emerging market countries not yet as badly affected by the virus.

Looking ahead, the firm stated German football and French horseracing were its best prospective earners.

Germany's Bundesliga is starting components again behind closed doors this weekend, while racecourses had currently resumed activities in France.

"While this is clearly a developing situation, there are positive signs that some sports betting organisations are thinking about the resumption of live sports betting behind closed doors as early as this summertime," William Hill stated.

Revenues down

Countries where football has actually not been suspended include Belarus, which has seen its Premier League bring in a brand-new international following as an outcome.

The announcement came as William Hill revealed a trading upgrade covering the 17 weeks to 28 April.

It stated that in the duration to 10 March, before coronavirus curbs began to bite, its performance was "robust", although group earnings were down 5% year-on-year.

From 11 March onwards, however, its incomes fell 57%, because of the lack of live sports betting content.
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William Hill stated its sports betting shops were closed in the UK and US. UK retail staff have actually been furloughed and the bookie is topping up their wages to ensure they receive 100% of their salaries.

Drive-thru gaming
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As it seeks to expand its US operations, William Hill has had to find ingenious methods to get round constraints on sports betting in certain states.

In Nevada, people who want to place bets using cellphone apps have to register in person for the service at a wagering store before being enabled to use the app.
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Since those facilities are currently closed, William Hill has established momentary drive-thru services at several places in Nevada.

Would-be punters have to download the app before heading for the drive-thru. To finish the registration procedure, they require to submit a picture of their state ID card and take a selfie with the app.

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